Matthew Segal

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Matthew Segal
Segal on September 20, 2011
Born (1985-10-18) October 18, 1985 (age 38)
Chicago, IL
EducationKenyon College
Occupation(s)Political activist, Social entrepreneur
Websitewww.attn.com
www.ourtime.org

Matthew Segal is an American entrepreneur and media executive who co-founded ATTN:, a social video publisher and entertainment studio with a mission to convey important topics through entertainment. The company was acquired by Blackstone’s Candle Media for a reported 150 million dollars.[1] Segal previously co-founded OurTime.org, a national voter empowerment network for young Americans.[2]

Early life and education[edit]

Segal was born in Chicago, Illinois, attended New Trier High School, and graduated magna cum laude from Kenyon College in 2008. He became an advocate for student voting rights in college after his campus polling place experienced the longest lines in the 2004 presidential election.[3]

Segal is Jewish. Both his grandfathers served in World War II. He has cited their stories and experiences as catalysts for his work to combat anti-Semitism.[4]

Career[edit]

Prior to co-founding ATTN:, Segal was a young voter advocate who testified multiple times before Congress on issues relating to expanding youth voters’ franchise around issues affecting them. Segal co-founded OurTime.org with Jarrett Moreno with the goal of deepening civic engagement among his generation through a number of strategies including making colleges teach voter registration and an initiative to support businesses founded and run by entrepreneurs under 30.

ATTN[edit]

Segal and Our Time co-founder Jarrett Moreno launched ATTN: in 2014 to create "content that breaks down complex issues, making politics interesting for millennials, and analyzes the world from the perspective of the social media generation."[5]

The company is based in Los Angeles and currently has about 130 employees.[6] In 2019, ATTN: was named to Fast Company's list of Most Innovative Companies.[7] The company produces original video content of all length, short form for social consumption, midform for Facebook Watch, IGTV and other platform, as well as long form for linear television and streaming services. Segal oversees the original content development department for company.

Combating Anti-Semitism[edit]

As part of his work with ATTN:, Jewish Insider reported that Segal had “devoted significant resources to combating antisemitism.”[8] He served as an Executive Producer of “The Hate We Can’t Forget: A Holocaust Memorial Special” and “Undeniable: The Truth To Remember,” two primetime specials that aired on Paramount platforms around International Holocaust Remembrance Day in 2022. [9] In 2023, ATTN: produced a video featuring U.S. Secretary of State Antony Blinken in partnership with the State Department and the World Jewish Congress marking YomHashoah that received over 2 million views.[10] The company also produced a video with the World Jewish Congress, the Anti-Defamation League, and the International Holocaust Remembrance Alliance that explores the roots of anti-Semitism and how it is defined today.[11]

Public Appearances[edit]

Segal was a contributor to ABC News and has been featured on CBS News, C-SPAN, MSNBC, Fox, CNN and HBO's Real Time with Bill Maher.[12][13][14][15] He delivered the keynote address for the USC Iovine and Young Academy’s second commencement ceremony in 2019.[16]

References[edit]

  1. ^ "Scoop: Candle Media acquires digital publisher ATTN: for $150 million".
  2. ^ Burstein, David (Feb 9, 2011). "Change Generation: Matthew Segal, Founder, OUR TIME". Fast Company. Retrieved 19 September 2011.
  3. ^ Gray, Kathy Lynn (Nov 26, 2007). "Political activist driven by '04 events". The Columbus Dispatch. Retrieved 19 September 2011.
  4. ^ Deutch, Gabby (2023-05-23). "The media entrepreneur making antisemitism education go viral". Jewish Insider. Retrieved 2024-05-23.
  5. ^ Swisher, Kara (December 4, 2014). "Attn: Gets $4.1 Million From Ryan Seacrest and Others to Get Attention of Millennials". ReCode. Retrieved 30 December 2014.
  6. ^ "L.A. digital media firm Attn: expands from bite-sized videos to TV specials". Los Angeles Times. 2018-05-29. Retrieved 2019-08-01.
  7. ^ "The World's Most Innovative Companies 2019: Video Honorees". Fast Company. Retrieved 2019-08-01.
  8. ^ Deutch, Gabby (2023-05-23). "The media entrepreneur making antisemitism education go viral". Jewish Insider. Retrieved 2024-06-03.
  9. ^ "Three-Time Emmy® Award-Winning Actress Julianna Margulies Hosts Both Specials, Produced by ATTN: with MTV NEWS & SEE IT NOW STUDIOS".
  10. ^ "x.com". X (formerly Twitter). Retrieved 2024-06-03.
  11. ^ "x.com". X (formerly Twitter). Retrieved 2024-06-03.
  12. ^ "College Graduates and the Job Market | C-SPAN.org". www.c-span.org. Retrieved 2019-08-01.
  13. ^ "MSN | Outlook, Office, Skype, Bing, Breaking News, and Latest Videos". www.msn.com. Archived from the original on 2019-01-31. Retrieved 2019-08-01.
  14. ^ "Time for Congress to Get Back to Work?". Fox News. May 2013. Retrieved 2019-08-01.
  15. ^ "'Buy Young' wants you to vote with your wallet". www.cnn.com. Retrieved 2019-08-01.
  16. ^ "ATTN: Co-Founder Matthew Segal named USC Iovine and Young Academy Commencement Speaker || USC Jimmy Iovine and Andre Young Academy". iovine-young.usc.edu. Retrieved 2024-06-03.

External links[edit]