WUBU (FM)
| Broadcast area | South Bend, Indiana |
|---|---|
| Frequency | 102.3 MHz |
| Branding | The New Mix 102.3 |
| Programming | |
| Format | Urban adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WNDV-FM, WYXX | |
| History | |
First air date | July 2, 1991 (as WGTC) |
Former call signs |
|
| Technical information | |
| Facility ID | 63772 |
| Class | A |
| ERP | 2,000 watts |
| HAAT | 121 meters (397 ft) |
| Links | |
| Webcast | Listen live |
| Website | thenewmix1023.com |
WUBU (102.3 MHz) is a FM radio station licensed to New Carlisle, Indiana. Owned by Sound Management (d/b/a Artistic Media Partners), it broadcasts an urban adult contemporary format targeting the South Bend, Indiana market.
History[edit]
In October 2016, WYXX broke away from its simulcast of WSMM's classic hits format, "The Stream". Later that same month, the station flipped to a 1980s centric format as "All '80s 102.3" with new call sign WYET.[1] After several format adjustments, WYET rebranded as "Throwback 102.3" at noon on September 3, 2021; the first song as "Throwback" was "Everybody Have Fun Tonight" by Wang Chung.[2]
On September 1, 2023, at noon, after signing off the "Throwback" format with an hour of songs themed around departure or change in some fashion (ending with "Changes" by Tupac Shakur), WYET flipped to urban adult contemporary, branded as "The New 102.3, Michiana's Home for R&B and Old School". The flip capitalized on WUBU's impending drop of the format following its sale to VCY America (to the point of running liners advising listeners to change to the station after the move, then officially adopting the "Mix" branding of the station after the flip officially occurred and the WUBU call sign on December 17, 2023). The first song on "The New 102.3" was "In Da Club" by 50 Cent.[3]
References[edit]
- ^ "All 80's Comes To South Bend". RadioInsight. Retrieved 2020-11-17.
- ^ WYET Relaunches As Throwback 102.3 Radioinsight - September 3, 2021
- ^ The New 102.3 Saves R&B and Old School in South Bend Radioinsight - September 1, 2023
External links[edit]
- WUBU in the FCC FM station database
- WUBU in Nielsen Audio's FM station database
41°43′37″N 86°24′29″W / 41.727°N 86.408°W
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