Vuori
| Company type | Private Company |
|---|---|
| Industry | Clothing Retailer |
| Genre | Athleisure |
| Founded | 2015 |
| Founder | Joe Kudla |
Number of locations | 40 Stores (2023) |
Vuori is an American contemporary clothing brand valued at $4 billion[1] after a $400M investment by Softbank.[2] Vuori is expecting to list an initial public offering as soon as mid-2024.[2] Vuori is headquartered in San Diego County, California.[1] The company was founded by Joe Kudla in 2015.[3] The company designs and sells athletic and athleisure clothing for men and women.[4]
Vuori has 35 stores in major US markets such as Los Angeles, Chicago,[5][6] Seattle, San Francisco and Boston,[4] and its products are sold at Nordstrom, REI, Equinox, and other retailers.
Etymology[edit]
Vuori means “mountain” in Finnish language, reflecting founder Joe Kudla’s passion for mountain climbing.[1]
It is strange that the language chosen was Finnish because Finland has no big mountains and only a few fjelds like Halti.
See also[edit]
References[edit]
- ^ a b c San Diego’s $4 Billion Clothing Brand: Vuori Medium, Fred Grier, January 18, 2023
- ^ a b Segran, Elizabeth (November 29, 2023). "How Vuori defied the DTC apocalypse to become a $4 billion athleisure juggernaut".
- ^ "Founder Stories: Vuori". Head West Guide. February 8, 2024.
- ^ a b Vuori continues its massive retail expansion as it targets around 25 new stores a year Modern Retail, Julia Waldow, July 18, 2023
- ^ Gallun, Alby (April 10, 2023). "Vuori store in Gold Coast sells for $12 million". Crain Communications, Inc.
- ^ Hutson, Wendell (October 19, 2022). "Vuori's expansion brings its largest store to Chicago". Chicago Business Journal.
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