User:Shyam.iyer.b/Bewakoof.com

Bewakoof
Type of site	E-Commerce; (Online shopping)
Available in	English
Headquarters	Mumbai, Karnataka, India
Area served	India
Founder(s)	Prabhkiran Singh; Siddharth Munot
URL	www.bewakoof.com
Commercial	Yes
Launched	2012

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Bewakoof.com is a lifestyle brand founded by Indian Institutes of Technology Graduates. The company is registered and based out of Mumbai. ^[2]

History[edit]

Established by Prabhkiran Singh & Siddharth Munot in 2012, the company was established with the purpose of promoting ‘Bewakoof’ as a brand that speaks out its mind in form of creative designs. ^[3]

In January 2015, it raised an undisclosed amount of funding from Snapdeal founders Kunal Bahl and Rohit Bansal. They have also invested in Tripoto & Gigstart. ^[4] ^[5]

Bewakoof had earlier received an investment from Aarti Group. ^[6]

The company primarily focuses on tier-II and III cities and ships merchandise to over 19,000 PIN codes across India. It is a single brand firm making and marketing its own stuff. The portal has over 3,000 style trends, two million followers on social media platforms, and merchandise from more than 10 Bollywood movies. ^[7]

The website offers a wide range of products including T-Shirts, Vests, Boxers, Pyjamas & Mobile Covers. ^[8] It recently launched an assortment of casual wear for Women. ^[9]

Partnerships[edit]

Bewakoof forged a partnership, as an official merchandise vendor, with Bollywood production houses like Yash Raj Films and Excel Entertainment as well as DC Comics. ^[10] ^[11]

References[edit]

^ "bewakoof.com Site Info". Alexa Internet. Retrieved 2016-02-10.
^ Samidha Sharma & Hemali Chhapia, 10th July, 2014 (2014-07-10). "Powai: India's new startup hub". timesofindia.indiatimes.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
^ Press Trust of India, 5th May, 2014 (2014-05-05). "Bewakoof.Com to raise Rs 25 cr; expand retail presence". business-standard.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
^ Priyanka Sahay, 21st August, 2015 (2015-08-21). "Petoo to Bewakoof.com: why do start-ups adopt quirky names?". thelivemint.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
^ Dipti Gore, 24th February, 2015 (2015-02-24). "Snapdeal Founders to Invest in TinyOwl; Also Rope In Jeyandran Venugopal From Yahoo As Tech Advisor". techstory.in.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
^ BS Reporter, 18th October, 2015 (2015-10-18). "Holidify raises $100K in angel round". business-standard.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
^ Virendra Pandit, 22nd January, 2016 (2016-01-22). "Lifestyle portal Bewakoof.com hits it off with the youth as it eyes Rs. 100-cr biz". thehindubusinessline.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
^ Rashmi Bansal, 6th March, 2015 (2015-03-06). "Campus startups are doing well all across the country". economictimes.indiatimes.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
^ ET Bureau, 30th November, 2015 (2016-11-30). "Bewakoof.com launches its new category for women". economictimes.indiatimes.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
^ Simar Singh, 5th February, 2016 (2016-02-05). "A Brand That Was Made On Social Media". businessword.in.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
^ Indian Television Team, 13th August, 2015 (2016-08-13). "Yash Raj Films partners Bewakoof.com for SRK themed merchandise". indiantelevision.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

External links[edit]

www.bewakoof.com

[alexa-1] "bewakoof.com Site Info". Alexa Internet. Retrieved 2016-02-10.

[2] Samidha Sharma & Hemali Chhapia, 10th July, 2014 (2014-07-10). "Powai: India's new startup hub". timesofindia.indiatimes.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

[3] Press Trust of India, 5th May, 2014 (2014-05-05). "Bewakoof.Com to raise Rs 25 cr; expand retail presence". business-standard.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

[4] Priyanka Sahay, 21st August, 2015 (2015-08-21). "Petoo to Bewakoof.com: why do start-ups adopt quirky names?". thelivemint.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

[5] Dipti Gore, 24th February, 2015 (2015-02-24). "Snapdeal Founders to Invest in TinyOwl; Also Rope In Jeyandran Venugopal From Yahoo As Tech Advisor". techstory.in.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

[6] BS Reporter, 18th October, 2015 (2015-10-18). "Holidify raises $100K in angel round". business-standard.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

[7] Virendra Pandit, 22nd January, 2016 (2016-01-22). "Lifestyle portal Bewakoof.com hits it off with the youth as it eyes Rs. 100-cr biz". thehindubusinessline.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

[8] Rashmi Bansal, 6th March, 2015 (2015-03-06). "Campus startups are doing well all across the country". economictimes.indiatimes.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

[9] ET Bureau, 30th November, 2015 (2016-11-30). "Bewakoof.com launches its new category for women". economictimes.indiatimes.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

[10] Simar Singh, 5th February, 2016 (2016-02-05). "A Brand That Was Made On Social Media". businessword.in.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

[11] Indian Television Team, 13th August, 2015 (2016-08-13). "Yash Raj Films partners Bewakoof.com for SRK themed merchandise". indiantelevision.com.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)

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