Talk:Behavioral analytics

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The present lead is almost content-free[edit]

I trimmed my own copy to:

Behavioral analytics is a recent advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and IoT.
While business analytics has a more broad focus on the who, what, where and when of business intelligence, behavioral analytics narrows that scope, to [blah blah blah].

The omitted text:

... allowing one to take seemingly unrelated data points in order to extrapolate, predict and determine errors and future trends.

Bordering on vacuous.

For a topical example, check out "Ivanka & Jared: Last Week Tonight with John Oliver (HBO)" at 15:43. — MaxEnt 00:12, 12 May 2017 (UTC)[reply]