MGSCOMM

Add links
From Wikipedia, the free encyclopedia
MGSCOMM
Company typePrivate
Minority Business Enterprise
IndustryIntegrated Marketing Communications (advertising, public relations, production)
Founded2003 (2003)
HeadquartersUnited States, Miami, FL
Key people
Manuel E. Machado, CEO
Al Garcia-Serra, Chairman of the Board
Jorge Moya, CCO/Partner
Number of employees
105+
Websitemgscomm.com

MGSCOMM is an independently owned integrated marketing communications agency. MGSCOMM, formerly known as Machado Garcia-Serra Communications,[1] ranked among the top 20 in the “2013 Advertising Age, 50 Largest U.S. Hispanic Agencies”,[2][3] as well as named among the top 100 in the “2012 Hispanic Business 500 Largest US Hispanic-Owned Companies”.[4][5] The Minority Business Enterprise is headquartered in Miami, Florida, with offices in New York City and Mexico City.[6][7]

History[edit]

MGSCOMM was founded in Miami, FL by Manuel E. Machado and Al Garcia-Serra in March 2003. In 2004, the company acquired The IAC Group (1978), an advertising and public relations agency in Miami.[8] In 2009, MGSCOMM merged with Reynardus+Moya, a full-service advertising agency in New York.[9] In 2012, MGSCOMM joined forces with Revolucion LLC, a full-service brand-communications agency in New York.[10] Today, MGSCOMM is a Minority Business Enterprise managed by Manuel E. Machado, CEO, Al Garcia-Serra, chairman of the board, Jorge Moya, CCO/Partner, Carla Trum Mercado, President of Advertising/Partner, Fernando Bonet, COO, Yvonne Lorie, President of SWAY PR/Partner, and Federico Mejer, managing director of MGSCOMM's New York City office/Partner. Headquartered in Miami, MGSCOMM also has offices in New York City and Mexico City.[11][12]

In 2013, MGSCOMM celebrated its 10-year milestone anniversary with a Gold ADDY award from the American Advertising Federation (AAF) for its Objectivity Brand Book[13] and HispanicAd.com's Agency Executive of the Year award for Manuel E. Machado.[14] In addition, MGSCOMM's President of SWAY Public Relations, Yvonne Lorie, was awarded the 2013 PR Achievement PRemio Award by the Hispanic Public Relations Association (HPRA).[15]

In 2014, MGSCOMM received a Gold ADDY for its Subjectivity Brand Book in the Self Promotion category, along with 4 other Gold ADDYs and 6 Silver.[16]

Membership[edit]

MGSCOMM is an active member of the following organizations: Association of Hispanic Advertising Agencies (AHAA), Public Relations Society of America (PRSA), Worldwide Partners, Latin Business Club of America.

References[edit]

  1. ^ "Two Miami Hispanic advertising firms to merge". highbeam.com orig. pub. Knight Ridder/Tribune Business News. October 2004. Archived from the original on 2014-06-11. Retrieved 14 November 2004.
  2. ^ "Hispanic Fast Pack 2013" (PDF). Advertising Age. 2013. Retrieved 30 July 2013.
  3. ^ Wallwork, Rebecca (April 2012). "Market Value". Modern Luxury Miami. Retrieved 20 May 2012.
  4. ^ "HispanicBusiness 500 ~ 30th Anniversary". Hispanic Business. 2012. Archived from the original on 31 October 2013. Retrieved 21 August 2012.
  5. ^ "Manuel Machado and Al Garcia-Serra: MGS Comm's 21st century mad men". Voxxi.com. March 2013. Archived from the original on 23 September 2014. Retrieved 13 April 2013.
  6. ^ McClellan, Steve (13 August 2009). "Multicultural Agencies Unite". Ad Week. Retrieved 7 March 2011.
  7. ^ "Sun Spots Can Miami's ad agencies leverage Hispanic ties to rival Madison Avenue?". Modern Luxury Miami. November 2010. Retrieved 7 March 2011.
  8. ^ Jensen, Trevor (13 December 2004). "2004 Not Bad For Regional Shops, And That's Just Fine". Ad Week. Retrieved 7 March 2011.
  9. ^ Mcclellan, Steve (13 August 2009). "Multicultural Agencies Unite". Ad Week. Retrieved 13 August 2009.
  10. ^ "Revolucion LLC merges with MGSCOMM". HispanicAd.com. 1 March 2012. Archived from the original on 9 December 2012. Retrieved 1 March 2012.
  11. ^ McClellan, Steve (13 August 2009). "Multicultural Agencies Unite". Ad Week. Retrieved 7 March 2011.
  12. ^ "Sun Spots Can Miami's ad agencies leverage Hispanic ties to rival Madison Avenue?". Modern Luxury Miami. November 2010. Retrieved 7 March 2011.
  13. ^ Seth (25 March 2013). "mgscomm 10 year anniversary". WorldRedEye.com. Retrieved 1 April 2013.
  14. ^ "Manuel E. Machado - HispanicAd.com 2013 'Agency Executive Of The Year'". HispanicAd.com. 30 April 2013. Archived from the original on 1 June 2013. Retrieved 5 May 2013.
  15. ^ "HPRA Honors Top Campaigns Reaching Latino Audiences at 29th Annual PRemio Awards & Scholarship Gala". Hispanic PR Blog. 1 November 2013. Archived from the original on 28 March 2014. Retrieved 20 December 2013.
  16. ^ "2014 AAF Miami Addy Awards" (PDF). AAFMiami.org. March 2014. Retrieved 18 March 2014.

External links[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=MGSCOMM&oldid=1177496219"