Leaf Greener
Leaf Greener is a fashion stylist,[1][2] fashion reporter,[1] creative consultant[1] and founder of LEAF WeChat[3] magazine. Leaf was born in Beijing and currently lives in Shanghai.
Career[edit]
Leaf was hired to work as Senior Fashion Editor[1] for Condé Nast China's Self Magazine. In 2008, she was appointed to take on the role of Senior Fashion Editor[4] for China‘s highly regarded and most widely read fashion publication Elle magazine.[5][1] She then moved on to work as a guest editor for Vogue China[3] magazine. In 2015, she founded LEAF WeChat magazine, which is a self-published mobile magazine. She calls it "the small and artistic" — and it is published exclusively on mobile phones, through the popular app WeChat. She often helps bring Chinese designers to a broader audience, whether on Facebook and Instagram[4] or on Chinese social media platforms Weibo[6] and WeChat. In 2020, she collaborated with Puerto Rican artist, Edwin Antonio on his book titled “Runway Dreams”. [7]
Digital fashion star[edit]
Leaf is one of China's leading arbiters of style and one of the early digital fashion stars. She is often featured in popular fashion blogs like Garance Doré[8] and Tommy Ton[8] and has also been featured in international publications such as New York magazine, Vogue Japan, ELLE US, Vogue Australia, New York Times[4] and the Daily Telegraph.[6] She collaborates with brands such as Lane Crawford, H&M, MO&Co. Paris, Yoox to produce fashion videos and advertising campaigns. Leaf received The LYCRA[9] awards "Mover of Style" award in 2014.
Education[edit]
Leaf studied art in Beijing at the Central Academy of Fine Arts[6] and received her BA in fashion design from Raffles Design Institute.[6]
References[edit]
- ^ a b c d e "Leaf Greener". businessoffashion.com.
- ^ "Shanghai Issue: Best Dressed with Stylist Leaf Greener - Tory Daily". Tory Burch.
- ^ a b "WeChat Publishing Is Changing China's Mediascape". The Business of Fashion. 28 April 2015.
- ^ a b c "Who's that girl? Leaf Greener". telegraph.co.uk. Archived from the original on 2015-07-16. Retrieved 2015-09-05.
- ^ Abrams, Melanie (May 8, 2015). "A Splashy Entrance by Rihanna Puts Chinese Designers in the Spotlight". The New York Times. Retrieved September 16, 2015.
- ^ a b c d "My Fashion Life: Leaf Greener Video Interview - MATCHESFASHION.COM". MATCHESFASHION.COM.
- ^ "The Changing Influence of Fashion Polymath Leaf Greener". 15 March 2020.
- ^ a b ELLE (14 October 2013). "Leaf Greener Personal Style Outfits - Leaf Greener Fashion Advice". ELLE.
- ^ "LYCRA® MOVES SHANGHAI". lycra.com.