Draft:Jonathan Gabay

Jonathan Gabay is an English award-winning copywriter, journalist, and digital specialist known for content creation, branding, marketing, crisis PR, copywriting, prompt engineering, and psychology. Early Life and Education Jonathan Gabay was born in London, UK. His father was Isaac Gabay MBE, Head Chef of the British House of Commons. (He was awarded his MBE for offering services to the HM Queen Elizabeth II). From an early age, Gabay possessed an interest in language, communication, and psychology. He completed his Bachelor's degree in London, where he worked on his writing skills and developed an understanding of human psychology. Following his undergraduate studies, Gabay pursued a Master's degree in Psychotherapy. During his master’s, he further explored psychology and marketing, a combination that he later focused on during his career.

Career

Gabay's career has revolved around content creation, branding, marketing, PR, journalism, and psychology. His professional journey began when he started working at ABC News; he then went into public relations, events management, advertising and marketing, holding several key company positions. [19] Over the years, he has collaborated with leading corporations, PR companies, and media news outlets. One of his first highly successful books, The Meaning of Life, raised money for the British Red Cross. It featured contributions from distinguished figures, including Lord Harold Wilson, Queen Noor of Jordan, the Dalia Lama, Saint Mother Theresa, and many other notable leaders.

Gabay created content for websites, podcasts, blogs, videos, TV news commentaries, and reports as his career progressed. Engaging with audiences helped him conduct corporate speeches and assist organizations to effectively communicating their messages and missions. Jonathan also expanded to developing strategies for international corporate, cultural, social, and political campaigns.

Gabay is also on the faculty of the world’s only marketing trade body receiving official royal chartered status– The Chartered Institute of Marketing.

Notable Works

One of Gabay's most notable works is the book titled "Practical Digital Marketing and AI Psychology," an exploration of how successful brands use the power of psychology and artificial intelligence technologies to optimize their digital marketing strategies. In this book, Gabay brings to his audience a collection of psychological digital marketing techniques and concepts, offering a practical understanding of the subject.

The book provides insights and examples, covering topics like prompt engineering and the psychology behind mission statements and logo design to gamification and the challenges and opportunities of social media. "Practical Digital Marketing and AI Psychology" guides marketing professionals, PR experts, and digital marketers, offering a read filled with innovative ideas and real-world examples. In addition to “Practical Digital Marketing and AI Psychology,” Jonathan has authored over 15 books that involve copywriting, marketing, PR, the history of propaganda, and psychology content.

Later Career

Apart from his marketing and content creation career, Gabay supports awareness for mental health. He has displayed a deep understanding of the real-world challenges faced by individuals with mental health issues. His focus in healthcare addresses the concept of "ambiguous loss" in psychology, providing support and guidance to those affected. He has also contributed to the post-COVID world by engaging in mental health talks and events, offering hope and motivation to those in need.

As his career path involved speaking to the public and engaging with people, he was a host at major conferences and debates. Gabay's brand and PR commentary has been featured on global news channels such as Al Jazeera, Sky News, CNN, and BBC, where he discussed topics related to brand reputation, public relations, and the psychological implications of major business, royal, and celebrity news stories.

Philanthropy

To extend his support for those in need, when delivering mental health talks, Gabay allocates a percentage of his speaking fees to support various mental health charities, including Sane, JAMI (The Jewish Association For Mental Illness), MIND, CALM, and others.

Bibliography

• Brand Psychology– four reprints since 2015
• The Little Black Book: Corgi (1985)
• Gabay’s Copywriters’ Compendium: Elsevier Hatchett. (Three editions, '05,‘07,‘09).
• The Meaning of Life: Virgin Books. (Three international charity editions on behalf of the British Red Cross translated globally).
• Teach Yourself Copywriting: Hodder Headline. (Three editions) (1996).
• Soul Traders – The History of Commercial Propaganda: Marshall Cavendish.
• (Three international editions (2009) (2011)
• Make a Difference with Your Marketing: Teach Yourself: Hatchett (2010).
• Imaginative Marketing: Hodder Headline (1998).
• Improve Your Copywriting: Hodder Headline (2010).
• Teach Yourself Marketing: (1998,2003): Hodder Headline. (Two editions).
• Successful Web Marketing in a Week: Hodder Headline (Two editions) (2002).
• Write Persuasive Copy: Flash: Hatchett (2011).
• Marketing for Success: Flash, Hatchett (2011).
• Heroes.Com: (Hodder Headline) Editor, ghost-writer, book designer).
• The Marketing Century: CIM (2011) - contributor.
• Reinvent Yourself: Momentum Books (2002) (Romanian edition 2012).
• The Brand Messiah - Business Novel – 2012.