Draft:Dee Madigan
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Dee Madigan is creative advertising director, campaigner, author and TV personality.[1]
Early life and education[edit]
Madigan was born in Melbourne, the second of four children born to Irish emigrants Thomas Madigan, a former Catholic priest, and Olivia Madigan.[2]
She was educated at Loreto, Mandeville Hall Toorak and Swifts Creek High School.[2]
Her parents died while she was still a teenager, leaving her homeless and broke, and she attended university on the Austudy Homeless allowance.[2]
She graduated from Sydney University with a Bachelor in Secondary Education (English and History).[3]
Career[edit]
After teaching high school for a year and managing pubs, Madigan became a copywriter in an ad agency.[4]
In 2014 she was one of the founding partners of Campaign Edge, an ad agency with offices in Sydney, Melbourne, Brisbane and Darwin, specialising in progressive, political and behavioural change campaigns.[5]
She is considered one of Australia’s leading campaign strategists and has been Creative Director for the Labor Party on 20 election campaigns, including the 2015, 2017 and 2020 Qld campaigns and the 2022 Federal election.[6] [7]
One of her union campaigns was described by Christian Porter as ‘the most disgusting piece of advertising he's even seen’.[8] She reportedly joked about getting that printed on her business cards.
She is on the board of Per Capita (one of Australia’s leading progressive economic Think Tanks[9]), and Australians for Mental Health.[10] [11]
Television and media[edit]
Madigan appears regularly on ABC’s Gruen and The Drum, as well as Channel 7’s Sunrise and The Latest, and Channel 10’s The Project.[1]
She was also featured on ABC’s One plus One and The Conversation Hour (ABC Radio)[12]
Author[edit]
Madigan has written numerous articles for most major Australian newspapers. She is also the author of The Hard Sell (MUP 2014).
As well as a contributing author on Mothermorphosis (MUP 2015), Perspectives on Change (ANU 2015) and Unbreakable (UQP 2017).[1]
Personal life[edit]
Dee is married with 3 children.[13]
Awards and recognition[edit]
Dee is a highly awarded creative, and has been a finalist at Cannes as well as a multiple gold Winner at New York Advertising Festival and a finalist at the 2018 Mumbrella ad of the year awards.[14][15]
She was also the winner of the 2022 B&T Glass Ceiling Award.[16]
References[edit]
- ^ a b c "Dee Madigan". Melbourne University Publishing. Retrieved 2023-08-14.
- ^ a b c Richard Fidler; Nicola Harrison; Carmel Rooney (2022-11-29). "Dee Madigan's precarious early life". ABC Radio. Retrieved 2023-08-14.
- ^ "Dee Madigan". publications.ieu.asn.au. Retrieved 2023-08-14.
- ^ "Dee Madigan". Q+A. Retrieved 2023-08-14.
- ^ "One Plus One: Dee Madigan". www.abc.net.au. 2016-04-28. Retrieved 2023-08-06.
- ^ "How the Labor Party used a lettuce to talk about the cost of living". Australian Financial Review. 2022-06-05. Retrieved 2023-08-14.
- ^ Jaspan, Calum (2022-05-27). "'We knew the job we had to do on Morrison': Dee Madigan on Labor's campaign". Mumbrella. Retrieved 2023-08-14.
- ^ Hall, James (February 5, 2021). "Attorney-General Christian Porter says CFMEU campaign is most 'disgusting piece of advertising I've seen'". News.com. Retrieved 6 August 2023.
- ^ "Per Capita". onthinktanks.org. Retrieved 2023-08-14.
- ^ "Per Capita announces new appointments to Board of Directors - Per Capita". percapita.org.au. 2018-06-26. Retrieved 2023-08-14.
- ^ "Our Team | Australians for Mental Health". AFMH. Retrieved 2023-08-14.
- ^ Kelly, Vivienne (September 10, 2019). "Gruen series 11 returns to the ABC on 25 September". Retrieved 6 August 2023.
- ^ "Dee Madigan: Star and car". The Courier. 2014-01-24. Retrieved 2023-08-14.
- ^ says, Hmmmm (2018-08-17). "Campaign Edge merges with local NT agency Sprout to form Campaign Edge Sprout in Darwin". Campaign Brief. Retrieved 2023-08-14.
- ^ "Dee Madigan". Q+A. Retrieved 2023-08-14.
- ^ Magazine, B&T (2022-08-22). "2022 B&T Women In Media Winners Shine Bright On QMS Billboards". B&T. Retrieved 2023-08-14.