Nair (hair removal)
| Owner | Church & Dwight |
|---|---|
| Markets | United States |
Nair is a hair-removal product manufactured by Church & Dwight.
Nair is a portmanteau of "No hair." The brand is mainly known for its depilatories that work by breaking the disulfide bonds of the keratin molecules in hair.
Nair's slogans include: "The Less That You Wear the less you have to fix your hair,[1] the More You Need Nair!"; "Like Never Before"; and "We wear short shorts, Nair for short shorts". The initial ad for the "short shorts" commercial won a Clio.[2] It was based on the 1958 song "Short Shorts".
The original Nair lotion was introduced in 1940.[2]
Nair was purchased from Carter-Wallace in 2001 via a partnership with Kelso.[3][1] Also in 2001 Nair introduced its line of men's products.[4]
As of 2007, Nair had 25 products ranging from hair removal waxes to bleaches.[4][5]
Active ingredients[edit]
Calcium hydroxide is an active ingredient that chemically breaks down the hair for removal.[6] Some formulations also contain potassium thioglycolate, which breaks down the disulfide bonds in the hair's keratin.[6] The products often include softening agents, such as mineral oil, to help offset the harsh active ingredients.[6]
References[edit]
- ^ a b "Church & Dwight Buys Carter-Wallace Brands". adage.com. 2001-05-08. Retrieved 2019-09-09.
- ^ a b "History of Women's Hair Removal | Nair™ Heritage". www.naircare.com. Archived from the original on April 3, 2015. Retrieved 2019-02-07.
- ^ "Church & Dwight Buys Carter-Wallace Consumer Products" (Press release). October 1, 2001.
- ^ a b Newman, Andrew Adam (2007-09-14). "Depilatory Market Moves Far Beyond the Short-Shorts Wearers". The New York Times. ISSN 0362-4331. Retrieved 2019-09-09.
- ^ "How Does Nair Works? | Nair™ Heritage". barbersnearme. Retrieved 2021-02-07.
- ^ a b c Justo, Patrick Di (2007-12-20). "What's Inside: Nair Hair Remover, Feel the Burn!". Wired. ISSN 1059-1028. Retrieved 2019-11-11.