WRNN-FM

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WRNN-FM
Broadcast areaMyrtle Beach, South Carolina
Frequency99.5 MHz
BrandingHot Talk WRNN
Programming
FormatNews/talk
Affiliations
Ownership
Owner
  • Dick Broadcasting
  • (Dick Broadcasting Company, Inc. of Tennessee)
WKZQ-FM, WMYB, WWHK, WYAV
History
First air date
April 7, 1991[1]
Former call signs
WMYB (1991-2000)
Technical information[2]
Licensing authority
FCC
Facility ID53949
ClassC3
ERP21,500 watts
HAAT108 meters (354 ft)
Transmitter coordinates
33°43′16.00″N 78°53′45.00″W / 33.7211111°N 78.8958333°W / 33.7211111; -78.8958333
Links
Public license information
WebcastListen Live
Websitewrnn.net

WRNN-FM (99.5 MHz) is a news/talk radio station licensed to Socastee, South Carolina, and serves the Grand Strand area. The station is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 21.5 kW. The station goes by the name Hot Talk WRNN and its current slogan is "The Grand Strand's News Talk Network". Its studios and transmitter are located separately in Myrtle Beach.

The station airs Mike Gallagher, Clay Travis and Buck Sexton, Sean Hannity, Mark Levin, and Jim Bohannon. A local morning talk show hosted by Dave Priest & Leanne Graham also airs. A portion of WRNN-FM's broadcast day is simulcast with 1450 WRNN.

History of 94.5 FM[edit]

In early 1991, 94.1 became WKOA-FM, "Coast 94.5". The station was all oldies from the mid-1950s to the mid-1970s. They played many oldies songs that were not being heard on WSYN (Sunny 106.5). WKOA aired commercials stating that they had run a poll ad in the Myrtle Beach Sun News asking readers what kind of new radio station that they would like on the Grand Strand. Coast 94.5 claimed that the overwhelming answer was an oldies station that played a lot of 1950s' and early 1960s' Oldies with old commercials and old T.V. theme songs played also. So, Coast 94.5 was born. However, their playlist wasn't really very large with a lot of repeats. By September 1992, the station was all talk WRNN-FM and featured the Tom Snyder Show.[citation needed] Don Imus was airing on WRNN prior to the mid-1990s.[3] In 1999, Kim Komando[4] and Stephanie Miller (who replaced Love Phones) joined WRNN's lineup.[5] WRNN also aired the Myrtle Beach Pelicans.[6] Rachel Roberts, promotions director for Pinnacle Broadcasting's Myrtle Beach stations (including WYAV, WYAK, and WMYB), joined Steve Porter in the mornings.[7]

History of 99.5 FM[edit]

WMYB[edit]

In 1995, WMYB signed on at 99.5 FM stunting with classic country.[citation needed] Later, WMYB switched to 1970s music. Multi-Market Radio Inc., which had programmed and sold advertising for the station, announced on August 29, 1996, that it had purchased WMYB for $1.1 million from Puritan Radiocasting Co.[8] Then on October 1, 1996, Pinnacle Broadcasting Co., owner of WYAV, announced its purchase of WMYB, WRNN and WYAK.[9]

In December 1996, WMYB switched from 1970s music[3] to adult contemporary music.[10] By 2000, the name had changed from Beach 99.5 to Star 99.5.[11] When NextMedia Group bought WRNN and WMYB in 2000, they traded frequencies because 99.5 FM had a stronger signal, though WMYB moved to 92.1 soon after that.[10] This left the 94.5 frequency vacant until WEZV needed better coverage of the south end of the market, so a simulcast began.[12]

WRNN after the switch[edit]

Former logo

WRNN-FM had a highly rated early morning talk show with Porter, Priest and Debbie Harwell.[13][14] On September 21, 2011, NextMedia market manager Barry Brown announced that Porter would no longer be on the show, but would be replaced by Tara Servatius from WBT in Charlotte, North Carolina, who was new in the market.[15] The show started streaming from the website, www.wrnn.net, in 2007 and is drawing listeners from around the country that use Myrtle Beach as their vacation spot or second home area. National, state and local news is discussed on the conservative format with Fox News at the top and bottom of the hour.[citation needed]

On April 25, 2013, WRNN (AM) split from its simulcast of the FM.[16]

Liz Callaway replaced Kristine Ward on September 3, 2013, as co-host for Priest and Pat Taylor after Ward moved to a Charlotte station.[17]

NextMedia sold WRNN-FM and their 32 other radio stations to Digity, LLC for $85 million; the transaction was consummated on February 10, 2014.

Effective February 25, 2016, Digity, LLC and its 124 radio stations were acquired by Alpha Media for $264 million.

In September 2017, Dick Broadcasting announced the purchase of Alpha Media stations in three markets — 18 stations and two translators in total, at a purchase price of $19.5 million.[18] The acquisition of WRNN-FM by Dick Broadcasting was consummated on December 20, 2017.

Callaway left WRNN-FM in 2019 to work for the Myrtle Beach Pelicans.[19]

References[edit]

  1. ^ Broadcasting & Cable Yearbook, 1995, p. B-369.
  2. ^ "Facility Technical Data for WRNN-FM". Licensing and Management System. Federal Communications Commission.
  3. ^ a b Toby Eddings, "Survey Says...", The Sun News, February 9, 1997.
  4. ^ Toby Eddings, "Snyder set to say his final 'good night,'," The Sun News, March 21, 1999.
  5. ^ Toby Eddings, "WBTW still No. 1; Monica draws crowd," The Sun News, April 4, 1999.
  6. ^ Toby Eddings, "ACC football on one less station," The Sun News, April 18, 1999.
  7. ^ Toby Eddings, "Why can't I see my shows on The WB?" The Sun News, October 17, 1999.
  8. ^ "Multi-Market Radio adds third Myrtle Beach station". Business Wire. August 29, 1996. Retrieved January 24, 2011.
  9. ^ Andrew Shain, "WYAV-FM Owner Buys WYAK-FM, WMYB-FM, The Sun News, October 2, 1996.
  10. ^ a b Kathleen Dayton, "Radio Stations Playing Musical Chairs," The Sun News, August 18, 2000.
  11. ^ Toby Eddings, "Holli Heart replaces Tab Allen at WYAK," The Sun News, January 16, 2000.
  12. ^ Kathleen Vereen Dayton, "NMB to Get AM Radio Station All Its Own," The Sun News, December 16, 2000.
  13. ^ "Readers Choice - Entertainment," The Sun News, October 23, 2009.
  14. ^ Bob Bestler, "An Election Luncheon for the Kids," The Sun News, November 5, 2003.
  15. ^ Bryant, Dawn (September 22, 2011). "Myrtle Beach radio show changes morning lineup". The Sun News. Retrieved September 22, 2011.
  16. ^ "ESPN Returns To Myrtle Beach". April 25, 2013. Retrieved May 4, 2013.
  17. ^ Palisin, Steve (September 27, 2013). "Changes afoot across Myrtle Beach area radio stations". The Sun News. Retrieved October 8, 2013.
  18. ^ Venta, Lance (September 5, 2017). "Dick Broadcasting Acquires Three Markets From Alpha Media". radioinsight. Retrieved September 6, 2017.
  19. ^ Blondin, Alan (February 25, 2019). "Dropping the mic: Liz Callaway leaving morning radio show for 'best job on the planet'". The Sun News. Retrieved September 25, 2019.

External links[edit]

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