File:Davisons1970.jpg

Licensing[edit]

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To the uploader: Please add a detailed non-free use rationale for each article the image is used in, which must also declare compliance with the other parts of the non-free content criteria, as well as the source of the work and copyright information. For example non-free use rationales, see Wikipedia:Use rationale examples. This tag is only for use on images of logos. Template:Non-free use rationale logo may be helpful for stating the rationale. Please do not use this template to tag non-free icons of computer software. Such items should be tagged with {{Non-free computer icon}} template. Regarding uses other than in the original article: Check the non-free use criteria and do not assume that existing rationales can be simply copied and pasted, as they may not necessarily apply. To patrollers and administrators: If this image has an appropriate rationale please append |image has rationale=yes as a parameter to the license template.

Fair use rationale in Davison's[edit]

It is contended that the use of this image qualifies as fair use when used in the article on Davison's for the following reasons.

1. This image is copyrighted and there is no non-copyrighted version of this image available.
2. This image is used for identification and or educational purposes only in the article on Davison's, and other articles if specific fair use rationale can be provided.
3. This image enhances the article in which it's displayed, as it provides an immediate relevance to the reader more capably than the textual description alone.
4. This image is of a reasonably low resolution.
5. This image does not limit the copyright holder's ability to profit from the original source, nor will it dilute the importance or recognition of the logo in connection with its organization.
6. This image is not replaceable; logos are always presumed non-free per WP:LOGO.

my fair use rationale is simple. While Macy's continues to hold the name of its former stores as TradeMark, it has not from my trade mark research continuded to uphold the logo's.

Trade Marks generally only last a certain period of time. If they are not maintained, they can be purchased.

My fair use is that this logo dates from the 1970s. It has not appeared in print, TV, or signage since 1985. Its a fair use. If this is disallowed, all logo's of active stores will have to be disallowed.Etittle1978 03:44, 3 June 2007 (UTC)