File:Be Like Mike.png

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Summary[edit]

Media data and Non-free use rationale
Description	A frame from the Gatorade television advertisement "Be Like Mike", which originally aired in 1991. The frame depicts basketball player Michael Jordan playing basketball with a child.
Author or copyright owner	Copyright held by the production company, the advertising agency (Bayer Bess Vanderwarker), or the client (The Gatorade Company / The Quaker Oats Company), depending on contract. This image is only available for use under fair use provisions.
Source (WP:NFCC#4)	https://www.youtube.com/watch?v=qs2BRSWzrJE
Date of publication	circa 1991
Use in article (WP:NFCC#7)	Be Like Mike
Purpose of use in article (WP:NFCC#8)	This image – a still frame from the 60-second television advertisement – is used to identify the work for the purpose of commentary. It is only used as a visual reference for the work. The image is a small section of a larger audiovisual work. Its usage in a Wikipedia article, in the context of commentary, does not compete or interfere with the purposes of the original work (e.g. as promotional material to advertise Gatorade to the general public).
Not replaceable with free media because (WP:NFCC#1)	n.a.
Not replaceable with textual coverage because (WP:NFCC#1)	"Be Like Mike" was produced in 1991. Therefore, copyright will not expire on any component of the piece any time soon under current legislation. As such, the image is irreplaceable with a freely licensed alternative image.
Minimal use (WP:NFCC#3)	This image will be used once for the "Be Like Mike" article, only for the purpose of visual identification.
Respect for commercial opportunities (WP:NFCC#2)	n.a.
Other information	This image is from the digitally remastered version of the advertisement, which re-aired in 2015.
Fair useFair use of copyrighted material in the context of Be Like Mike//en.wikipedia.org/wiki/File:Be_Like_Mike.pngtrue

Licensing[edit]

This image is a screenshot of a copyrighted television program. As such, the copyright for it is most likely owned by the company or corporation that produced it. It is believed that the use of a limited number of low-resolution screenshots

for identification of and critical commentary on the television program and its contents
on the English-language Wikipedia, hosted on servers in the United States by the non-profit Wikimedia Foundation,

qualifies as fair use under the Copyright law of the United States. Any other uses of this image, on Wikipedia or elsewhere, might be copyright infringement. For more information, see Wikipedia:Non-free content.
Fair use

To the uploader:

Please add a detailed non-free use rationale for each article the image is used in, which must also declare compliance with the other parts of the non-free content criteria, as well as the source of the work and copyright information.
For example non-free use rationales, see Wikipedia:Use rationale examples.
This template is only for use on images which are screenshots from television. For screenshots of title cards of television programs or station IDs, use {{Non-free title-card}} instead.
Template:Non-free use rationale may be helpful for stating the rationale.

To patrollers and administrators: If this image has an appropriate rationale please append |image has rationale=yes as a parameter to the license template.

File history

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	Date/Time	Thumbnail	Dimensions	User	Comment
current	02:12, 13 April 2021		317 × 238 (120 KB)	FrostFairBlade (talk \| contribs)	Uploading an excerpt from a non-free work using File Upload Wizard

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File usage

The following pages on the English Wikipedia use this file (pages on other projects are not listed):

Be Like Mike

Metadata

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If the file has been modified from its original state, some details may not fully reflect the modified file.

Software used	Adobe ImageReady